R.I.P. Bandai Entertainment
Editorial by Michael Meade
Posted 1/4/12 11:15PM EST
|Courtesy Bandai Entertainment
The news has already broken of course about Bandai Entertainment announcing that the company will no longer be producing
and distributing new anime DVDs, manga, and BDs. This news has of course lit up many boards with the opinions and finger pointing,
voice actors have been chiming in as well from their Facebook and Twitter accounts. Truth is, regardless of where the blame
can be laid, this is a massive hit to both fans and the anime industry in the United States as a whole. Stateside we have
lost much over the last few years… Tokyopop distributing in the US, Newtype USA no longer publishing, and now Bandai
switching to licensing exclusively.
|Bandai classic Mobile Suit Gundam with some of the many variations on the mecha. Courtesy Bandai
|Gurren Lagann - Courtesy Bandai Entertainment
Bottom line: business is business. Whatever the industry happens to be doesn’t matter, business is business and
when it’s not supported it fails. Elementary economics. I’ll be the first to admit times are tough, everywhere
and for almost everyone; but that does not excuse piracy be it music, movies, anime, manga… it doesn’t matter.
Without revenue companies cut out what isn’t making them money, it sounds cold but it’s how equivalent exchange
in commerce works. Please excuse the soapbox, but this is an editorial. There are of course other factors in Bandai Entertainment
getting out of the distribution game, but pirating is a major concern and costs the industry more and more with each passing
month. Again I’ll be the first to agree that times are tougher than most of us ever remember them being, but that’s
no reason to steal someone’s work. Bandai is the continuation of a trend, but what the pirates need to remember is what
will be left to steal after there’s nothing new to take? We are all punished when businesses either go under or change
to something more profitable yet non-producing for the fan base.
First go the companies that import than go the companies that make the product, it’s a vicious domino affect that
takes down the whole circle of the anime and manga business from production to distribution to your screen.
|Wolf's Rain - Courtesy Bandai Entertainment
Setting pricing and piracy aside, we anime and manga fans have it a lot easier now than 10-12 years ago. Today there’s
hardly a video store or video service like Netflix that doesn’t carry anime, almost every comic store and book retailer
carry manga, there are hundreds if not thousands of e-commerce stores that carry both anime and manga. As fans we have it
easy right now, younger fans may not remember but those of us in our twenties and entering our thirties remember when finding
manga in a comic shop was a damn Christmas miracle nothing short of Scrooge’s transformation after his haunting. Anime
on the other hand was limited to the dark days of, to quote a friend of mine, “bargain bin VHS tapes with crappy subs”,
and in small towns like the one this writer grew up in was like witnessing Haley’s Comet.
Losing Bandai as a producer
and distributor is, not to be redundant, a major slap in the face to us all. A slap that reminds us to support the industry
we purport to love so much, relationships need to be synergistic to be fruitful.
|Outlaw Star - Courtesy Bandai Entertainment
Business plans can also be blamed, as so many message board posters have said, the anime industry hasn’t stepped
up to claim the respect it deserves. So many people are out there that still don’t know what anime is, or worse think
it’s nothing but Pokemon and Yugioh. Beyond seeking a more mainstream presence in entertainment there has also been
a real lack in attempting to cash in on the far reaching grasp of digital media, the bulk of digital anime I’ve personally
seen available on Netflix and services like Redbox are from FUNimation Entertainment; with Sentai Filmworks and ADV coming
in at a tied second place (and those so far only personally witnessed on VOD cable).
|The Big O - Courtesy Bandai Entertainment
The digital presence of manga is mostly what Dark Horse Comics distributes from their Dark Horse Manga imprint is just
starting to distribute manga digitally after making the leap to same day digital for their main comic titles. Coming full
circle, there are indeed many factors in one great company throwing in the towel, and those same factors are at play with
survivors like FUNimation and Sentai as well. To industry insiders as well as fans, let’s make sure this event doesn’t
repeat itself; there have been enough withdrawals from the US distribution market in the last 3-5 years. For the fans, for
the creators, for the English and Japanese speaking voice talent, for the business, bottom lines and paychecks too let’s
embrace the future and keep it moving like a never ending caramelldansen.
Professor Layton Jumps from DS Screen to Movie Screen
By Michael Meade
Posted 12/5/11 5:45PM EST
|Original Japanese Movie Poster - Courtesy Manga Entertainment
Finally the popular video game character is following the footsteps of Pokemon, Digimon, Yu-Gi-Oh, and others that made
the leap from game to anime with Professor Layton and The Eternal Diva! The story takes place in the continuity of
the video games the movie is based on, fitting right after Professor Layton and The Last Specter but three years
prior to Professor Layton and The Diabolical Box. Favorite characters are all present and accounted for in the anime
including the Professor himself, his apprentice Luke Triton, and even arch-adversary Don Paolo.
The story is told as a flashback, taking place three years prior to where the Professor and Luke stand now after having
solved the mystery of the theft of Big Ben. The recollection is spurred by their listening to of the Eternal Diva, a record
album by an old student of Layton's; one Janice Quatlane. Playing on the character of Layton being an archaeologist as well
as a puzzle master, the adventure takes a step in the epic domain of lost cities and humanity's quest for immortality.
Licensed by Manga Entertainment for the film's U.K. release, Professor Layton and The Eternal Diva is distributed
in the U.S. by Viz Media. The film was shown at a press and industry only screening October 13 2011 at the Anime Festival
at New York Comic Con, with public release across the United States a few weeks later on November 8.
|Luke & Professor Layton preparing to listen to 'The Eternal Diva'
|Inspector Clamp Grosky
Level 5 has been quoted as saying that they wish to release a Professor Layton film every winter, following once more
the footsteps of the Pokemon franchise during the height of it's popularity in the early 2000s. Level 5 also stated that they
were already working on the production of the second film. While director Akihiro Hino has not yet committed to a sequel,
he has not backed away from the possibility of returning to helm future installments in the Professor Layton series of anime
Professor Layton and The Eternal Diva incorporated the puzzles of the game series into the movie very well by
the acclaim it has received from critics even prior to the release of the English dub. Animation for the film relied on a blend
of traditional 2D and CG animation, some critics have panned the use and "overreliance" on the CG end of the equation; however
considering the origin and background of the story this anime is based should be remembered here and taken in stride, if you'll
excuse the editorialism.
|Professor Layton in action!